Brand Accelerator is a new service designed to help businesses protect and develop their intellectual property (IP), particularly brands.
Securing your brand at an early stage is one of the most important investments you can make. It will save time and money in the long run, protect your brand and reduce your exposure to legal risk.
If you ever want to sell your business, your buyers will ask about it, and if you have protected your brand, it can significantly increase the value of your business.
Just because a company name or domain name is available to register does not mean the name is free to use or capable of registration as a trade mark.
If you would like to find out more about how we can help your business using our Brand Accelerator service, contact us today.
What is Brand Accelerator?
Brand Accelerator is an essential tool for safeguarding your brand's identity. It provides invaluable data and insights that help inform:
- Brand selection and clearance
- Brand protection and trade mark registration
- Trade mark and brand portfolio management
- Commercial exploitation
- Disputes and enforcement - both in the UK and internationally.
Our search tool dives deep into researching and analysing brand names, owners, and products, ensuring you can confidently choose a brand without the worry of infringing on third-party rights in your chosen markets or globally.
Whether you're targeting specific countries or aiming for a worldwide presence, we conduct detailed searches across 190 trade mark offices and other related brand database. This includes company names, domain names, and social media handles.
These detailed searches identify any existing identical or similar brands, giving you a clarity on whether you can use and/or register your brand.
Find out more about our Brand Accelerator
What can our search help with?
- Launching a new brand - Before creating any brand names, imagery or collateral, ensure a smooth launch by conducting thorough searches of trade mark registers in your target markets. Check for identical and similar names, as well as unregistered (common law) rights. This avoids infringing on third-party rights and gives you peace of mind that your trade mark application(s) will run smoothly.
- Brand audit and acquiring or selling a business or product line - Get a comprehensive, up-to-date due diligence report of all brands and names owned by the business globally, along with details of any oppositions or litigation relating to the brand.
- Competitor analysis - Stay ahead of the game by gaining insight into your competitors' brands, new products, and their latest naming activities worldwide.
Why do I need Brand Accelerator?
Brand Accelerator can help you avoid wasting resources on developing a brand that cannot be used. This could be because of pre-existing third-party rights or filing a trade mark application when there are conflicting registrations or unregistered rights.
It can also help mitigate the risk of being sued for infringing third-party rights and paying damages.
Consider your current IP strategy and how you monitor your competitors:
- When was the last time you carried out an audit of your brands?
- Are all your trade marks owned by the correct business entity?
- Do you use your brands marks in the same form as your trade mark registrations?
- Do your trade mark registrations adequately cover all your current and future business activities?
- Are there any outstanding maintenance filings or renewal deadlines approaching?
- Are you planning to launch any new products or services that may require clearance searches and new trade mark registrations?
- Do you monitor your brand names for any conflicting applications and infringement, for example using trade mark, company name, and domain name monitoring services? Don’t hope your brands are respected by others.
If you are unsure about the answers to any of these questions, then Brand Accelerator may be able to help.
Is Brand Accelerator right for my business?
Every business has a name and a logo that should be protected as a registered trade mark. There are many benefits of registration and many risks of not doing so:
- It protects your business identity and boosts brand recognition
- It is often one of the most valuable assets of a business and highly attractive to investors/consumers
- If you don’t register it, someone else might. A registration stops third-parties from using and/or registering the same or similar mark
- It provides you with the exclusive right to licence, franchise, sell your brand, and use it as loan security
- It makes it easier to enforce and fight off copycats, and provides ‘takedown’ power from online infringements on marketing places (e.g. Amazon & eBay) and social media sites
- It allows you to use the ® symbol next to your brand to show that it’s yours and warn others against using it.
How much does Brand Accelerator cost?
We can provide a full range of options depending on the nature of what is required, including global search and competitor analysis. Prices start from £500.
